Solidifying Knowledge Retention From a Training Event

 

Offering workshops, conferences, and various learning assets are an ideal way to ensure that your team is equipped with the right tools and skillsets to improve workflow, client relations, and overall company growth. But while these events are informative and a great way to create an interactive learning environment, what additional steps are you taking to ensure that information is retained beyond the moment?

Research shows that leveraging the power of pre- and post-event educational outreach can aid in improving content retention. And whether you’re organizing new hire onboarding training sessions or skills-building support for existing talent, that translates to an event that improves your company's financial and professional goals.

Laying the Groundwork Before Your Event

Getting attendees engaged in your educational events before they occur not only improves attendance but can aid in preparing them for the immersive learning environment they’re about to experience. Along with general reminder emails, consider adding other features to your account management training outreach campaign such as a pre-event questionnaire or a networking feature.

The Benefit of a Pre-event Questionnaire

While responses might not be mandatory, these questionnaires can help event organizers better understand specific pain points that attendees would like to have addressed as well as develop a targeted topic list for breakout sessions or roundtables that support deeper, more meaningful discussions. Likewise, by taking the time to understand an attendee’s mind frame before the event, organizers can create lesson plans that are relevant and cohesive.

Leveraging the Power of Networking

The benefit of pre-event networking is obvious for general industry events with attendees from multiple organizations. But even for internal executive coaching events geared towards current employees, it’s important to encourage attendees to build rapport with each other.

Along with helping your team to build deeper relationships across departments, they can also better understand the unique challenges each unit faces. This tactic not only fosters better engagement during the event but ensures that teams work more cohesively after the event.

Solidifying Knowledge Retention After the Event

While pre-event outreach helps to mentally prepare attendees for the information being presented, post-event outreach is also critical to ensure retention. Multiple options are available to encourage continuing education opportunities long after the event has ended. Consider a Mobile-Text Challenge, where learners are sent custom questions after a learning event and can compete against their peers.

Material Availability Post-event

One of the smartest actions event organizers can take is to provide online access to learning materials after the event. Along with providing a point of reference, this tactic acknowledges that every individual learns differently and allows for attendees to control learning at a pace that complements not just their learning style but makes allowances for event distractions that might otherwise make in-person learning difficult.

Multiple Contact Touchpoints

It’s understandable that after an educational event, questions may arise about the material covered during the course. Rather than leaving attendees adrift to figure things out independently, offer them an option to get in touch with event organizers or speakers.

Again, this option not only opens a pathway for communication but reduces any barriers to learning. Event organizers can encourage interaction either by including a QR code with access to contact information or leverage the power of email or SMS outreach to connect directly with attendees.

Building an Event That Educates and Fosters Results

For busy professionals, the time investment associated with attending virtual or in-person events is substantial. This is why The Brooks Group creates programs that build opportunities for continued education while also developing an environment that’s conducive to building relationships.

Along with a robust training program portfolio, we are also a top healthcare consulting firm and pharmaceutical market research company helping healthcare organizations develop strategies for market growth and opportunities.

This blog was originally posted on https://thebrooksgrouponline.com/2021/05/solidifying-knowledge-retention-from-a-training-event/

PEST Analysis in Healthcare Market Research

 

There are countless reasons why a healthcare organization would want to perform quantitative market research. Top catalysts include a desire to pivot to expand market share or to review current performance and determine potential areas for improvement. In both scenarios, The Brooks Group is a top healthcare consulting firm that performs PEST analysis on a client’s behalf to aid in creating a roadmap with a holistic review of external factors that directly impact efficacy.

Utilizing PEST Analysis to Synthesize Information

Healthcare organizations don’t work in a vacuum. They’re often influenced by and have consequential influence over the communities they serve. Decisions made at the executive level not only determine employee performance but can also affect health outcomes in their communities.

PEST analysis strives to review the multiple external components that influence an organization’s future course of action. Key stakeholders can confidently draft strategies that are not only informed but beneficial both for the organization and the surrounding community, by breaking down the market research into the following four core pillars:

- Political factors

- Economic factors

- Sociocultural factors

- Technological factors

Understanding Each Component of PEST Analysis

Crafting a healthcare strategy that balances the needs of a community with those of an organization is a critical skill. The Brooks Group frequently performs PEST analysis that provides key insights into those individual factors most likely to impact business goals and operational constraints.

Political Factors

Political factors can vary by location but usually include government healthcare subsidies, employment regulations, and consumer protections. Understanding whether subsidies are growing or shrinking, or that a new employee tax classification is coming, can help pharmaceutical market research companies understand how payroll requirements will impact labor costs or general revenue in the coming years.

Economic Factors

Economic factors typically refer to internal costs that a healthcare organization must manage. Anything from benefits, to interest rates from a redevelopment loan, can influence long-term goals and spending strategies. However, external scenarios also exist. For example, massive layoffs in a nearby town might see patient behaviors shift from prioritizing preventative or in-patient care and instead divert to urgent care facilities.

Sociocultural Factors

As communities across the nation continue to diversify, understanding how to properly engage with them and effectively convey healthcare messaging is a priority. Engaging in a PEST analysis can aid healthcare organizations in better identifying communication gaps — whether referencing language barriers or cultural value shifts — to ensure that the community trusts your organization and has adequate access to care.

Technological Factors

The healthcare industry continues to make strides with cutting-edge technologies that can improve patient care, communications, and interoperability between healthcare networks. And as more patients are demanding direct access to not just healthcare workers, but to their medical records, organizations need to determine how best to integrate these features without violating privacy policies or reducing the quality of care.

Building for the Future

Creating a 21st-century healthcare firm that’s adaptive and responsive to the community it serves is what’s going to set successful organizations apart as leaders in their respective fields. PEST analysis is critical because it provides a comprehensive macro approach that ensures your organization can make informed decisions that continue to move your business forward. The Brooks Group provides holistic support for healthcare organizations that includes support for new hire onboard training and account management training to build a stronger workforce.

This blog was originally posted on https://thebrooksgrouponline.com/2021/05/pest-analysis-in-healthcare-market-research/