3 Unique Aspects of the Brooks Group Learning Experience

Knowledgeable, well-rounded team members are the building blocks of any successful organization. However, while it is reasonable to expect employees to enter the company with some key information and skills in place, companies must also be prepared to offer their workforce the training they need to upgrade their skills and keep up with new developments in their field. This is especially important in the fast-changing, knowledge-intensive healthcare and pharmaceutical industries.

The Brooks Group’s Learning eXperience service exists to help organizations in these and other industries easily disseminate specific knowledge throughout their team. Whether you need a new strategic account management training course or an onboarding training program, our custom training experiences are strategically engineered to foster superior learning and retention. There are three unique elements that make this program special: our blended learning approach, our instructional design focus, and our cutting-edge analytics platform.

1. Blended Learning

In today's fast-paced world, traditional classroom instruction often feels outdated and inefficient from learners' perspectives. While there is no denying the value of an authoritative and knowledgeable instructor, conventional learning experiences force all participants to work on the same objectives at the same pace, all at a specific time and place.

Our Learning eXperience courses incorporate web-based modules that can be accessed at any time, allowing participants to engage with the material at a time, place, and pace that is most comfortable for them. Many of our custom courses also provide short modules of mobile learning for busy professionals who can only spare a few minutes at a time for their studies. These alternative formats allow learners to complete courses at their own pace without sacrificing the benefits of live instruction.

2. Instructional Design

Not all individuals learn effectively by reading text. In fact, few learners are able to fully absorb written information. Even fewer retain it. In corporate environments, this issue can quickly lead to poor compliance, reduced customer satisfaction, and lost revenue.

In addition to conventional text-based lessons, our Learning eXperience services also provide alternative learning experiences to reinforce critical information. Interactive elements like quizzes, simulations, and gamification all provide participants with the opportunity to demonstrate the knowledge they have obtained and understand its importance. Course content is also equipped with custom infographics, animations, and other multimedia elements to enhance user engagement. Modules can be made to cover company-specific topics (like onboarding training programs) or general industry topics (like patient advocacy in the pharmaceutical industry).

3. Analytics

Just like students in traditional academic settings, participants in corporate training programs must have the results of their learning quantified. Our in-depth analytics platform makes it easy for managers, executives, and other stakeholders to appraise a participant’s progress at any time. Using individual learning profiles tied to a central portal, stakeholders can access detailed information on lesson completion, test results, and other key metrics that provide insight into how well each participant is engaging with the material.

This platform can be used to verify course completion, but it is much more than a simple tracking tool. The data it provides can be harnessed to drive improvement in specific competencies that are tied to your organization’s unique business goals. Further, it can help identify any strengths and weaknesses in your team’s capabilities and knowledge base. Any weaknesses can then be addressed with further instruction or more intensive services, such as healthcare executive coaching.

Create the Healthcare and Pharmaceutical Training Resources Your Staff Needs

Upgrading your employees’ skills could be the deciding factor that clinches and maintains key business relationships. Invest in your team’s skills today with custom courses made by one of the best healthcare management consulting firms in the industry.

Courses created by The Brooks Group’s Learning eXperience services deliver accurate, applicable, and memorable information that will give your team the knowledge they need to drive your organization forward. Contact us today to discuss your training needs and learn more about how our industry-leading custom courses can help you meet them.

This blog was originally posted on https://thebrooksgrouponline.com/2022/06/3-unique-aspects-of-the-brooks-group-learning-experience/

Top 10 Trends Shaping the Pharmaceutical Industry in 2021 - Part 2

 

 

In part one of this blog post we discussed emerging trends in the pharmaceutical industry, such as the growing use of AI, increased interest in precision medicine, biologics, cloud technology etc.

We are back with part two to discuss more emerging trends in the pharmaceutical industry, and how The Brooks Group can help your brand utilize these trends to maximize profits and growth in 2021.

Discounts and Rebates

Overpriced medications have been the focus of much public ire in recent years, especially when the drugs are considered life-saving. For this reason, both lawmakers and governmental agencies have made it a goal to reduce the cost of drugs with discounts and rebates.

With the growing concern over the prices of life-saving drugs like insulin and epinephrine, it is likely that this pattern of drug price scrutiny will continue into 2021 and beyond. Brooks Group’s managed care training seminars help sales and account managers understand the future of the healthcare market and how it will impact drug pricing.

Biologics

Over the past few years, there has been a growing body of research on the role genes play in disease resistance and susceptibility. This has created a rapidly growing interest in the fields of pharmacogenetics, epigenetics, and genomes.

In other words, pharmaceutical researchers are beginning to focus more on unique genetic factors when developing new treatments for cancers, viral infections, and other conditions. It is expected that genetics will be at the forefront of clinical research and development moving forward.

Focus on R&D

One of the key challenges for research-focused pharmaceutical companies is to make R&D a more efficient process. R&D efficiency is measured by the successful approval of New Molecular Entities (NMEs) and therapies versus the monetary investment required.

With the growing need for research, pharmaceutical companies are having to come up with novel ways to create meaningful R&D without hurting their bottom line. The rapid development of the COVID-19 vaccine has been a marvelous achievement of the biotech and pharma industries in 2020.

Note: The Brooks Group can provide pharma companies with market research to help explore how emerging technologies can improve their R&D efficiency.

Consumerization of the Patient

Now more than ever, patients are expecting more out of their pharmaceutical provider. Given the saturation of the pharmaceuticals market, patients have more control over the medications they choose to take. This means that pharmaceutical companies can no longer just provide medication, they have to take a more personalized, customer-centric approach to drug distribution and marketing.

Creating a more empathetic approach to drug marketing will help pharma companies set themselves apart from the competition.

Pharma companies can learn the right insights that will help them understand the needs of patients and personalize treatments with The Brooks Group’s market research offering for patient advocacy in the pharmaceutical industry.

Digital Training

Digital training is a great way to ensure that employees are properly utilizing new technologies. In the pharmaceutical industry, digital training ensures that employees are operating within the strict parameters of regulatory compliance. Additionally, this form of training maximizes employee efficiency.

The Brooks Groups' digital training programs help ensure that employees are properly utilizing new technology to boost efficiency and reduce compliance violations. The Brooks Group can save organizations money by training personnel on-demand from anywhere.

The Brooks Group Can Help You Leverage These Trends

Understanding what the future has in store for the pharmaceutical industry will allow you to effectively manage your marketing and R&D strategies to keep up with emerging trends.

With The Brooks Group, you can count on expert training, market research, consulting, and instructional design services to help your pharmaceutical brand maximize its growth and profits.

Here is a look at our learning demo sheet for a peak at the kind of insights and training we have to offer. Contact us here for more info.

This blog was originally posted on https://thebrooksgrouponline.com/2021/02/top-10-trends-shaping-the-pharmaceutical-industry-in-2021-part-2/

Market Research in Healthcare: A Must for Avoiding the Blind Spot

 

Healthcare is all about helping people and providing the highest level of care. But, if you don’t know what people need, how can you best serve their interests?

Market research is a must for healthcare and biopharma companies. It’s an in-depth dive into the trends in the industry and the needs of the patients to help organizations make educated decisions about where to direct their budgets and the directions they need to take their organization to. Without adequate research, valuable opportunities might be missed and important customer relationships might be lost.

Instead of reacting to market changes and merely surviving, companies need to be proactive in order to thrive. Market research is essential to learn what the market wants, to avoid blind spots, and to create effective strategies to grow your healthcare practice.

What Is the Blind Spot?

A blind spot is an overlooked opportunity. Whether it’s a missed demographic or misplaced funds, a blind spot is essentially an inefficiency in your business strategy.

In a study, managers were asked which stage of the buyer’s journey is most important for driving revenue. Over half replied that attracting new customers was the most important, which is where they spent most of their budgets.

Only after in-depth market research was it discovered that a 5% increase in renewals from existing customers would boost profits by 25%, and acquiring a new customer is between five and 25 times more expensive than keeping an existing one.

What was the blind spot? Their existing customers. These companies were spending a large portion of their budgets on attracting new customers, when retaining existing customers would have earned them much higher returns on their investments.

Blind spots aren’t only about funding the wrong buyer’s stage. Here are some of the most common blind spots companies overlook:

- Not understanding the real reason prospects make decisions.

- Knowing which marketing incentives are most effective.

- Using the wrong strategies.

- Not knowing where your customers come from.

- Chasing the wrong demographic.

- Misunderstanding perceptions of your brand.

While there’s no finite list, it’s easy for healthcare companies to fall victim to any one of these blind spots.

Benefits of Performing Market Research

To avoid blind spots, you need to know what they are. And the only way to do that is with proper market research.

Healthcare market research is the epitome of the phrase “knowledge is power.” With in-depth analytics, healthcare companies can easily see how to maximize efficiency and best serve their patients, leading to numerous benefits:

- Identify the core factors that drive customer decisions.

- Better understand a patient’s experience.

- Bolster marketing strategies.

- Identify gaps in service.

- Stay on top of market trends.

- Optimize R&D investments.

- Learn how customers perceive your brand.

Without market research, healthcare businesses would have to react to changes after they happen instead of being proactive and getting ahead of the changes.

The Brooks Group: Healthcare Market Research Specialists

The Brooks Group is one of the leading healthcare management consulting firms that specializes in market research. We perform in-depth research for healthcare, pharma and biotech companies to help them create effective business strategies. Some of the services we provide to our clients are -

- Survey organizations to identify the voice of the customer.

- Review responses to identify helpful themes, comments, and messages.

- Conduct internal and external gap analyses

- Provide tools to support patient advocacy in the pharmaceutical industry.

- Perform specialized research into case studies, retrospective analysis, and market trends.

- Create marketing or R&D strategies based on response data.

- Concept testing.

Armed with a thorough understanding of how to optimize your operational strategy, companies can avoid blind spots and grow their brand. If you’re ready to take your business strategies to the next level, contact us to get started.

This blog was originally posted on https://thebrooksgrouponline.com/2021/01/market-research-in-healthcare-a-must-for-avoiding-the-blind-spot/