Thursday, April 21, 2022

Career Advancement Tips for Pharmaceutical Sales

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Working in a pharmaceutical sales role is a challenging task that many professionals find very rewarding. However, most people strive for improvement in status, recognition, and responsibilities, continuing over the course of their careers. Whether you are just starting out in this field or are hoping to make some progress after a few years of stagnation, these five tips will help you set the stage for the career progression you desire in pharmaceutical sales.

1. Set Clear Goals

You know you want to develop your career, but have you given any thought to what that development should look like?

You may want to develop professional renown based on your in-depth knowledge of the pharmaceutical industry. Perhaps you would like to make it into the executive suite one day. You may even want to shift your focus altogether and break into the medical device, or biotechnology space instead. Identify what meaningful career progression looks like to you, then use that information to determine which skills you need to develop through education or practical experience. This will help you chart your course to greater heights.

2. Develop Your Resiliency

Even the best sales representatives will encounter the occasional roadblock during their career. Not all your pitches will be well-received, and you may even lose some long-term clients due to problems like economic downturns or corporate restructuring.

These things are disappointing, but they are also unavoidable at times. A good salesperson views failures as an opportunity to learn and improve. Instead of becoming discouraged over these setbacks, ask yourself what you could do better next time. These reflections will help you identify the weak points in your sales approach and determine what needs to be done to improve your skills in that area.

3. Network Frequently

Finding success in pharmaceutical sales often comes down to relationship-building – not just with your current clients, but also with other contacts within your field. Trade shows are an excellent place to find new prospects with whom you can slowly establish trust. Professional organizations like the National Association of Pharmaceutical Representatives are another good resource.

4. Find a Mentor

There are many things about sales that can only be learned through experience. Finding a mentor allows you to learn from their experience instead of having to find these things out on your own.

Connecting with a more experienced sales professional gives you access to someone who can guide you through the finer points of your role. Your mentor may also have received additional training that you have not. For instance, they may have undergone advanced courses like healthcare executive training to prepare to step up to higher roles. They can impart some of this knowledge to you and let you know which types of training have been most valuable to their career trajectory.

5. Invest in Continuing Education

Finally, be sure to keep up with your professional education over the course of your career. Earning a postgraduate degree is one way to show your customers you have advanced scientific knowledge. This can help you win their trust, but it will not necessarily make you a better salesperson.

A better approach is to invest in individual continuing education courses. Many top healthcare consulting firms offer training specific to the pharmaceutical industry. The knowledge imparted through these courses is immediately applicable to your daily work. You can use this information to generate impressive results and have a tangible impact on your company's bottom line. Proving your value in this way makes you an excellent candidate for the raises, promotions, and other benefits that establish career progression.

Get Ahead with Professional Healthcare Sales Training

Your career will not build itself: it is up to you to take the steps needed to accomplish your goals. Invest in your future potential with professional training from The Brooks Group. Our pharmaceutical market research services and account management training courses have helped many a trainee develop into a leader in the healthcare industry. Contact us for more information on any of our healthcare training courses and begin working toward industry prominence.

Thursday, April 7, 2022

The Onboarding Process and Its Link to Retention

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Employee retention is a major concern for companies in all industries, but the specialized knowledge required for healthcare sales roles makes turnover a particularly salient concern in the pharmaceutical industry. After putting significant amounts of time and resources into finding and training the best candidates, you want that talent to stay with you for many years.

Building a robust new hire onboarding training program is one of the best ways to build employee loyalty. A warm and purposeful welcome addresses many of the common concerns employees have when starting a new job and helps them overcome many productivity roadblocks that keep them from performing at their best. This generates high employee retention and produces results that delight both parties.

The Emotional Stakes of a New Job

When an employee starts a new job, emotions are always running high. New employees are eager to make a good impression, feel the expectations of their new environment, and settle into their new roles. They are unaware of any pre-existing team dynamics and company culture pressures, but most are conscious of this weakness and will happily work to remedy it.

This early period is a crucial time in the employee’s tenure with your company. Their experiences at this stage frame their expectations for the job overall. If they do not receive the support and resources they need to thrive, many will assume that thriving is not possible in their role. From their perspective, this leaves them with no choice but to resign and move on. 

Delivering on Your Promises

Emotional fulfillment is not the only benefit of a well-executed onboarding period. Many companies claim that all employees are valued, integral members of the team. This is an effective mindset that promotes greater team cohesion and individual empowerment, but it means nothing without concrete action to support it.

Team members who are hired and given little to no orientation often do not feel valued. In some cases, they may not even be sure how to contribute to the team. They lack the context they need to apply their efforts to larger organizational goals and end up feeling abandoned and adrift.

This disconnected team environment is not conducive to high productivity. Even when employees decide to remain with the company, they cannot use their skills effectively for your benefit. They also have no insight into their team’s strengths or weaknesses and cannot even attempt to fill the group’s needs.

Smoothing the Transition with Onboarding

To assuage new employees' fears and help them better integrate into your organization, consider increasing your investment in onboarding training.

Onboarding training establishes an initial framework that helps both employers and employees get what they need. It helps new team members become accustomed to your company culture and expectations through a formal channel with clear and consistent messaging. When paired with a relational component like a buddy program or mentor system, a good onboarding training course can give new employees the sense of direction they crave in those critical early days. This has been shown to improve retention by up to 50%.

Onboarding training does not have to be done on a set schedule. Virtual onboarding training courses allow new employees to learn at a pace that suits their needs. If they have a large chunk of free time one afternoon, they can spend it working through the module. If other matters must be prioritized, the module can be put on hold for a while. Learning how to complete training initiatives at a self-guided pace also sets employees up for success with future training initiatives, such as account management training courses and other continuing education. 

Receive Quality Custom Onboarding Training from The Brooks Group

A well-crafted onboarding training program can mean the difference between a stable team and a revolving door of constant new hires. As a leading biotech market research and healthcare management consulting firm, The Brooks Group has developed custom onboarding training programs for countless healthcare leaders. Contact us today to discuss your organization’s training needs and get your employees off to a better start.

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