Intro to Core Capabilities of The Brooks Group

As one of the best healthcare consulting firms, The Brooks Group strives to facilitate improvements that benefit both healthcare organizations and the patients they serve. To that end, we offer an array of different services that allow organizations to address specific business goals. Today, we will be offering a closer look at our three core capabilities: our research and insights services, our Learning eXperience service, and our strategic advisory services.

1. Research and Insights

As all successful enterprises can attest, knowledge is power. That is why The Brooks Group works to deliver cutting-edge research and insights that make outstanding business outcomes possible.

Through a combination of quantitative and qualitative research, our company synthesizes critical first-party data to generate the insights you need to drive meaningful change. Learn how your customers really feel about your organization with our Equity Scan research or evaluate your team's performance based on feedback from our Voice of the Customer report. Consult our syndicated market research report on patient advocacy in the healthcare industry (The Advocate) to learn more about patients' needs and brand perceptions. If you have any specialized research needs, we are also available to conduct custom studies upon request.

If you want to begin your learning immediately, you can also consult our vast repertoire of online resources. We regularly publish an array of primers, podcasts, and other materials to help account managers and other healthcare sales professionals stay up to date with the latest in the field.

2. Learning eXperience

Whether you are interested in improving your team's performance or creating a new onboarding training program, our Learning eXperience service can help.

Using a team led by experts in instructional design and gaming, we apply our subject matter expertise to create engaging, interactive blended learning courses. All of our courses include a custom curriculum as well as enhancements like professional graphics, animations, and voiceovers. Our holistic educational approach ensures that the knowledge imparted is not only learned, but retained.

As part of every course design package, we also include access to our cutting-edge analytics platform. This platform helps managers and other stakeholders quickly review and assess learners' progress. Automated tools can be deployed to provide targeted learning suggestions that build each team member's knowledge base in the areas where it is weakest. Over time, you can hone your team's knowledge and competencies enough to gain an edge over your competitors.

3. Strategic Advisory Services

Is your healthcare organization facing new and unprecedented business challenges? Our strategic advisory services help healthcare companies devise strategies to successfully navigate the complexities of managed markets and other common industry hurdles. Through business reviews, advisory boards, and other mediums, we assess your company's needs and offer the guidance you need to prevail.

Our services encompass many aspects of business in the healthcare industry, including organizational design, national and international brand planning, and access and reimbursement. We also offer specialized healthcare executive coaching and strategic account management training to help leaders in the field improve key skills such as effective communication and developing succinct and relevant sales pitches. Depending on your needs, we can offer our services virtually or through field visits to your office location.

Set Your Healthcare Organization Apart

If your healthcare organization is in need of some strategic assistance, choose The Brooks Group for superior service and results. We would be honored to apply our expertise for your benefit and play a part in your continued success. Contact us today to learn more about our services or to arrange an initial consultation.

This blog was originally posted on https://thebrooksgrouponline.com/2022/06/intro-to-core-capabilities-of-the-brooks-group/

3 Unique Aspects of the Brooks Group Learning Experience

Knowledgeable, well-rounded team members are the building blocks of any successful organization. However, while it is reasonable to expect employees to enter the company with some key information and skills in place, companies must also be prepared to offer their workforce the training they need to upgrade their skills and keep up with new developments in their field. This is especially important in the fast-changing, knowledge-intensive healthcare and pharmaceutical industries.

The Brooks Group’s Learning eXperience service exists to help organizations in these and other industries easily disseminate specific knowledge throughout their team. Whether you need a new strategic account management training course or an onboarding training program, our custom training experiences are strategically engineered to foster superior learning and retention. There are three unique elements that make this program special: our blended learning approach, our instructional design focus, and our cutting-edge analytics platform.

1. Blended Learning

In today's fast-paced world, traditional classroom instruction often feels outdated and inefficient from learners' perspectives. While there is no denying the value of an authoritative and knowledgeable instructor, conventional learning experiences force all participants to work on the same objectives at the same pace, all at a specific time and place.

Our Learning eXperience courses incorporate web-based modules that can be accessed at any time, allowing participants to engage with the material at a time, place, and pace that is most comfortable for them. Many of our custom courses also provide short modules of mobile learning for busy professionals who can only spare a few minutes at a time for their studies. These alternative formats allow learners to complete courses at their own pace without sacrificing the benefits of live instruction.

2. Instructional Design

Not all individuals learn effectively by reading text. In fact, few learners are able to fully absorb written information. Even fewer retain it. In corporate environments, this issue can quickly lead to poor compliance, reduced customer satisfaction, and lost revenue.

In addition to conventional text-based lessons, our Learning eXperience services also provide alternative learning experiences to reinforce critical information. Interactive elements like quizzes, simulations, and gamification all provide participants with the opportunity to demonstrate the knowledge they have obtained and understand its importance. Course content is also equipped with custom infographics, animations, and other multimedia elements to enhance user engagement. Modules can be made to cover company-specific topics (like onboarding training programs) or general industry topics (like patient advocacy in the pharmaceutical industry).

3. Analytics

Just like students in traditional academic settings, participants in corporate training programs must have the results of their learning quantified. Our in-depth analytics platform makes it easy for managers, executives, and other stakeholders to appraise a participant’s progress at any time. Using individual learning profiles tied to a central portal, stakeholders can access detailed information on lesson completion, test results, and other key metrics that provide insight into how well each participant is engaging with the material.

This platform can be used to verify course completion, but it is much more than a simple tracking tool. The data it provides can be harnessed to drive improvement in specific competencies that are tied to your organization’s unique business goals. Further, it can help identify any strengths and weaknesses in your team’s capabilities and knowledge base. Any weaknesses can then be addressed with further instruction or more intensive services, such as healthcare executive coaching.

Create the Healthcare and Pharmaceutical Training Resources Your Staff Needs

Upgrading your employees’ skills could be the deciding factor that clinches and maintains key business relationships. Invest in your team’s skills today with custom courses made by one of the best healthcare management consulting firms in the industry.

Courses created by The Brooks Group’s Learning eXperience services deliver accurate, applicable, and memorable information that will give your team the knowledge they need to drive your organization forward. Contact us today to discuss your training needs and learn more about how our industry-leading custom courses can help you meet them.

This blog was originally posted on https://thebrooksgrouponline.com/2022/06/3-unique-aspects-of-the-brooks-group-learning-experience/

Employee Onboarding - Best Practices

Your company’s employee onboarding process is much more than a courtesy for incoming hires – it is their first taste of what life is like as a part of your workforce. It is also often a key factor in employee turnover. Each employee’s first few weeks should be spent learning how your organization works, what is expected of them, and where they can turn for assistance, inspiration, or support.

Our three-stage overview of onboarding best practices will help you fine-tune this critical process within your company, ensuring that you can attract, retain, and develop the talented employees your company relies on.  

Stage 1: Setting Up for Success 

Some of the most important parts of the onboarding process should be completed well in advance of a new worker’s start date. For instance, your new employee should have all the equipment they need ready and waiting for them when they walk in. Depending on their role, this might include: 

• A desk and/or office. 

• Computer hardware, necessary peripherals, and a company phone. 

• A company car. 

• All necessary logins and access keys. 

• Any special tools they will need. 

Many roles that deal with sensitive information, such as analysts and researchers in biotech market research companies, also require some form of security clearance.

All paperwork should be completed and signed before your new employee's first day on the job. When they arrive, check that everything is in order. You should have completed versions of: 

• Their employment contract. 

• Their payroll forms, including tax and banking documents. 

• Their work visa (if applicable). 

• Any company policies that require a signature. 

• Any background or credit checks needed for their role. 

Stage 2: Breaking the Ice 

Once the new employee is on-site, it is time to begin integrating them into the team. Consider assigning your new worker a buddy from among their peers. This person will be responsible for showing them around the office, introducing them to their coworkers, and generally helping them get used to their new role. Choosing someone of a similar rank for this task gives your new employee the chance to form social bonds within the group of people with whom they will be working most closely.  

However, some aspects of this process can only be handled by someone with workplace authority. Designate a specific higher-up to oversee the employee’s transition and answer any technical and role-based questions they may have. Interpersonal interactions like these are not every leader’s strong suit, especially in scientific and technical industries. Healthcare executive leadership training can teach these high-ranking staff members the skills they need to confidently handle these managerial duties and make every member of the team feel welcome and valued.  

Once the appropriate introductions have been made, you can slowly start to assign tasks to the new employee – perhaps under the guidance of a more experienced mentor. You can use this initial period to familiarize them with your company culture, gauge their competence, identify their weak spots, and begin planning their professional development within your company. 

Stage 3: Charting the Future 

Employees perform better and are less likely to leave a position when they know that structured growth opportunities are available to them. After the first few weeks, set aside some time to let your new employee know what career development initiatives you have available to workers in your organization.  

If you don’t already offer additional training for your workforce, consider doing so going forward. Basic managed care training courses provide an excellent introduction to the managed care market for people entering the healthcare industry. You can offer courses like these to whoever is interested while reserving higher-level material such as strategic account management training for dedicated and promising employees who master the basic courses first.

These programs give employees a way to hone their skills, improve their work in their current role, and demonstrate their readiness for further responsibilities within your company. 

Improve Your Company's Onboarding Experience with The Brooks Group 

A quality onboarding process leads to higher productivity, greater retention, and an overall stronger organization. The Brooks Group has the training programs you need to get your new employees off to a strong start. With our help, your company can implement a custom onboarding training program that will teach new hires everything they need to know about your company’s policies, culture, standard workflows, and more with a limited need for in-person instruction. Our instructional design services take your training programs to the next level, ensuring greater engagement and knowledge retention on the behalf of the trainees.

This blog was originally posted on https://thebrooksgrouponline.com/2021/08/employee-onboarding-best-practices/