Retaining Top Talent During the Great Resignation

2021’s employment landscape was one of the most tumultuous environments companies have faced in recent years. The high levels of turnover that have characterized the post-pandemic job market so far are expected to continue into 2022, leaving employers to grapple with the Great Resignation for another year. The following five strategies will help your organization prepare for this challenge by increasing retention among top performers in the healthcare industry.  

1. Prioritize Career Progression 

High-achieving employees are highly motivated by career progression. If they do not think they can realize their full potential within your organization, they will look elsewhere instead.

Employees who receive additional training and opportunities to upgrade their skills are more likely to feel like valued members of the team. They will also be better candidates for internal promotions, which further reinforces company loyalty. It is important for companies to keep investing in leadership development and training programs that would enhance the potential of their executives. Quality onboarding programs that give the new hires a clear picture of their potential roadmap within the organization are also helpful in retention.

2. Develop a Policy for Remote Work 

Now that most white-collar workers have had a taste of remote work, few are eager to return to the office. If your top talent cannot work from home at least some of the time, they may decide to leave your team for another position that does allow them this flexibility. 

To keep these employees from moving on, you will need to clarify your organization's stance on remote work. Outline a policy that dictates which roles have the option to work from home and how often they will be permitted to do it. This will give you and your workers a good starting point for discussions around this issue, but be prepared to make additional concessions occasionally.  

3. Take Precautions Against Burnout 

The past few years have been extremely stressful for many people, forcing them to confront social, political, economic, and health-related anxieties all at once.

To keep your workers at the top of their game, prioritize work-life balance within your organization. Keep workloads realistic and be sure to check in regularly with each employee to measure their progress and ask if they need additional supports. Encourage time off and make sure that employees are able to fully disconnect outside of work hours. Showing your workers how much you value their wellness will go a long way toward improving their loyalty to your company. 

4. Re-Evaluate Your Compensation Structure 

In such a competitive market, top-tier workers know that they have the ability to command higher wages – and with record levels of inflation eating away at salaries, they have more reason to than ever before. 

If your organization has the financial leeway to do so, consider offering your best workers a larger raise this year. This will remove a significant incentive for them to consider switching jobs. Increasing compensation may hurt in the short term, but it will secure your organization’s talent pool and help propel future growth.  

5. Consult Your Team Members 

If you really want to retain your best employees as long as possible, ask them what they need. Turn the exit interview on its head and conduct a series of ‘stay interviews with key employees in your organization. 

Ask them not only what it would take to keep them with your company, but also what types of offers might tempt them to leave. Combine this information with additional sources like online employer reviews and anonymized internal surveys to figure out what your top talent wants and find a way to give it to them.  

Retain, Don’t Replace 

Without your strongest team members still on board, your organization's future could be in jeopardy. Investing in retention now is the best way to keep as many top performers in your ranks as possible, and it can also help you prepare these key workers to take on greater responsibilities within the company.

The Brooks Group is here to help you sharpen your employees’ skills and give them the tools they need to feel confident in the work they do. Some of our areas of expertise include instructional design, account management training, and healthcare management consulting. Contact us today to inquire about our training services and how they can make a positive impact on workers’ motivation, company loyalty, and professional ability.

This blog was originally posted on https://thebrooksgrouponline.com/2021/12/retaining-top-talent-during-the-great-resignation/

Healthcare Branding- 5 Ways to Stand Out

In the past, many healthcare companies were able to survive and even thrive based on the strength of their products and services alone. The market was narrow enough that if a company had an effective treatment available for a particular disease or condition, they were unlikely to have much competition in that niche.

After many years of scientific and medical developments, however, the healthcare industry has grown considerably. Hospitals and other care providers have many options available to meet their patients’ needs. In order to win their business, companies will need to make their solutions stand out above the rest using effective branding. The list below contains five tips to help you get started on this process for your own healthcare organization.

1. Offer Personalized Services

Every customer has unique needs and concerns. Taking the time to understand what your customers are looking for (and why) helps you to present them with options that they are likely to accept, increasing your sales and customer satisfaction at the same time.

Account management skills training can be used to upgrade your staff's skills and allow them to provide exceptional service to your customers. Likewise, market research or patient advocacy research reports can give your staff information on trends to help anticipate customers' needs and offer appropriate products and services before they even think to ask for them.

2. Set Your Organization Apart 

Highlighting the things that make your organization unique is a great way to build your brand. What does your organization have to offer that none of your competitors do? Do you have advantageous partnerships with other organizations, unique industry insights, or exceptionally attentive staff members?

Whatever high points you settle on, be sure to highlight these things in your promotional materials. Let your prospective customers know why they should choose your company to help them serve their patients.

3. Focus on Your Strengths and Improve Your Weaknesses

Every pharmaceutical organization has its strengths and weaknesses. For instance, your company might be excellent at bringing cutting-edge products to customers but struggle with pairing those newer items with older mainstays that would provide customers with a more well-rounded package of solutions.

Emphasizing the things you do best (such as innovative treatments or a patient-centric, personalized approach, for example) will ensure that your brand develops a strong positive reputation and a unique identity. It will also give you the opportunity to quietly work on the aspects of your organization that need further development until you are just as proud of them as you are of its strong points.

4. Maintain a Strong Brand Presence Across All Channels

Healthcare organizations have access to many advertising channels that they can use to reaffirm their brand. In addition to traditional channels like billboards and television ads, organizations can multiply their branding efforts by investing in online channels like social media.

Each healthcare company should have a solid marketing strategy that spans as many channels as is feasible with their resources and budget. Digital marketing through platforms like Facebook and YouTube is relatively affordable and makes a big difference in your company’s visibility.

5. Embrace Branding as a New Necessity

Whether you are eager to see what good branding can do or are reluctant to try it out, it is important to recognize its indispensability in modern contexts.

With so much competition to contend with, companies that do not invest time and resources into their brand will never be able to reach the same level of prominence as those that do. Working out your branding strategy now will help you capture more market share during this critical transition period.

Build Your Brand with Help from The Brooks Group 

Don’t wait to begin working toward a distinct brand for your healthcare organization – the sooner you act, the more effective your strategy will be.

The Brooks Group is a leading healthcare consulting company offering employee onboarding training, instructional design services, market research, and much more. Our assistance can help you devise and implement a branding strategy that will make your healthcare organization undeniably unique. Contact us to learn more about our services, their impact, and the next steps you can take to building a stronger corporate identity.

This blog was originally posted on https://thebrooksgrouponline.com/2021/12/healthcare-branding-5-ways-to-stand-out/